When they say "Yes" three or four times in a row (Historical Pacing), you have built a neurological pathway of agreement. They are now chemically prepared to say "Yes" to your solution. The most iconic (and most stolen) part of the Winning More system is the Four Square method. This is why the PDF is so sought after.
Don Scott hated haggling. He believed that dropping your price lowers your value. Instead of negotiating discount percentages, he used a visual matrix:
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This forces the customer to choose between value and price, rather than arguing with you. Any PDF you find will show you the words. But the secret ingredient is State Management. Don Scott famously said, "The prospect will never be in a better state than you are."
But a pirated PDF won't save you. Reading without rehearsing won't save you. You can download 100 PDFs, but if you still talk too fast, drop your price at the first objection, and fail to pace the customer’s history, you will continue to lose. When they say "Yes" three or four times
Consequently, thousands of people type into Google every month. They want the secrets immediately. They want the strategies for free.
| | Square 2: Value Option | | :--- | :--- | | (The Premium - Full features) | (The Standard - Good quality) | | Square 3: Economic Option | Square 4: The "You" Square | | (The basic fix - Cheap price) | (Customer’s preference) | This is why the PDF is so sought after
"Mr. Customer, I actually agree with you. You should sleep on it. In fact, I insist on it. Don't sign anything today. I have three other appointments this afternoon anyway. I'll throw this quote away, and if you call me in three days, I'll re-run the numbers. Sound fair?"