One day, he receives a massive order from a small burger joint in San Bernardino, California, run by the McDonald brothers—Mac and Dick. Intrigued by their operation, Kroc visits the restaurant and witnesses something revolutionary: the "Speedee Service System." This assembly-line method of making hamburgers and fries was faster and cheaper than anything else at the time.
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Obsessed with the concept, Ray Kroc convinces the brothers to let him franchise their idea. What follows is a masterclass in manipulation and vision. While the McDonald brothers want to maintain quality control, Kroc sees infinite expansion. The movie chronicles his ruthless rise, including leasing land under franchisees to trap them, buying the brothers out for a pittance, and finally erasing their name from the history of the company he stole. One day, he receives a massive order from