Suddenly, the narrative shifted from "How embarrassing for her" to "Why are we zooming in?" Media literacy campaigns taught consumers that looking at a zoomed-in, 4K photograph of a celebrity's nipple slip was an invasion of privacy, not a vicarious thrill.

This censorship has led to the rise of "pattern recognition" slips. In recent years, several celebrities have accidentally-on-purpose worn sheer tops or "forgotten" their bra, walking the line between fashion statement and slip. If the areola is covered by a piece of fabric (even sheer fabric) or pasties, the platforms allow it. But if bare skin appears, the ban is instant. Historically, the public reaction to a nipple slip has depended almost entirely on the intent of the wearer and their reputation. A "good girl" actress like Jennifer Lawrence slipping out of a Dior gown at the Oscars was deemed a "sweet, clumsy mistake." A "bad girl" like Paris Hilton or Kim Kardashian experiencing the same event was considered "courting publicity."

The term "Nipple Gate" was born.