The scandal also raised questions about the hypocrisy of the film industry, particularly with regards to the treatment of female celebrities. Many critics argued that the industry had double standards, where male stars were often given a free pass for their personal misconduct, while female stars were subjected to intense scrutiny and vilification.

The allegations sparked a media frenzy, with several news outlets and social media platforms buzzing with speculation and rumors about Nayanthara's personal life. The scandal gained further traction when several Tamil and Malayalam film producers, including influential personalities like Vijay TV's Kamal Haasan's then-girlfriend, actress Nargis Fakhri's ex-boyfriend, and more, were allegedly linked to Nayanthara.

In 2014, Nayanthara found herself at the center of a massive controversy when her private life was scrutinized by the media and the public. The scandal began when a Malayalam film producer, R. D. Raja, filed a police complaint against Nayanthara and her then-manager, Rajesh, alleging that they had cheated him out of ₹20 lakhs. The complaint also made shocking allegations about Nayanthara's personal life, including an alleged affair with a married man and the existence of a secret marriage.