PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
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The lead actors in "Nandanam," Arjun Ashraf and Aishwarya Majmudar, have delivered outstanding performances that have been widely praised by critics and audiences. Arjun Ashraf, in particular, has been impressive in his portrayal of Ramesh, bringing depth and nuance to the character. Aishwarya Majmudar has also been excellent in her role as Aparna, conveying the emotions and vulnerability of her character.
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As Ramesh and Aparna's relationship deepens, they face several challenges that test their love and commitment to each other. The movie takes the audience on a journey of love, heartbreak, and self-discovery, as Ramesh and Aparna navigate their feelings for each other and pursue their passion for music. The movie has been a commercial success, performing
However, we recommend that you watch the movie through legitimate channels, such as purchasing a DVD or subscribing to a streaming platform that has the rights to the movie. This will ensure that the creators of the movie receive their due and that you get to enjoy the movie in the best possible quality.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
