Mood - Casting

Throw away the corkboard. The audition is open. Are you ready to master mood casting for your next campaign? Download our free "Archetype Casting Sheet" to begin scripting your emotional narrative today.

Imagine an e-commerce site that detects user frustration and shifts from the "Efficient Clerk" cast to the "Comforting Parent" cast in real time. That is mood casting as a service. mood casting

Assign a fictional character to the project. This is not a user persona (no "Millennial Moms"). This is a Jungian archetype. Is your brand "The Jester," "The Magician," or "The Orphan"? Describe how that archetype walks into a room. Throw away the corkboard