In addition to their content creation, Liu Xiaowen and Liu Xiaoyun have expanded their business empire through various ventures. They have launched their own fashion and beauty lines, collaborated with major brands on product lines, and even invested in several startups.

Initially, the channel focused on creating content around their daily lives, sharing vlogs, and showcasing their interests in fashion, beauty, and lifestyle. Their authenticity, energy, and chemistry quickly resonated with audiences, and their subscriber base began to grow exponentially.

As Madou Media's popularity grew, so did their influence. The twins began to collaborate with top brands, appearing in high-profile campaigns and events. Their social media presence expanded, with millions of followers across platforms.

Born in 1998 in China, Liu Xiaowen and Liu Xiaoyun grew up with a passion for the performing arts. The twins began their careers in the entertainment industry as child actors, appearing in various Chinese television dramas and films. However, it wasn't until they launched their YouTube channel, Madou Media, in 2016 that they gained widespread recognition and began to build a massive following.