Stop asking, "Is this video well made?" Start asking, "Does this video respect the viewer’s intelligence and provoke their curiosity?" Part 2: From Silent Viewing to Social Discussion The graveyard of social media is filled with videos that got 10 million views and 12 comments. Why? Because they were passive experiences. A cat falling off a chair is funny, but what is there to discuss? "Ouch"? "Poor kitty"? Conversation dies instantly.

The metric that truly matters has shifted. It is no longer enough for a video to be seen; it must be discussed . This is the era of .

"The $2 Billion Bridge That Solved Nothing"